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May 2025

Written by: Kimberly Farmer | The Center for Professional Development


Do You Need a Professional Social Media Manager?

While engaging personally on social media is a [usually] fun past time, successfully marketing a business on a social media platform like Facebook, Instagram, or Pinterest, to name a few, is involved, expensive, and strategic. Using social media personally is like being a home cook who is able to bring a yummy casserole to a family reunion - just because you make a great Thanksgiving dinner at home doesn’t mean you could handle a day as a gourmet chef in a restaurant. Such is the difference between a social media user and a social media pro.